mywork

We were enlisted to rewrite the entire website including product descriptions and email communications.

Samples:

The Lightyear

80's Baby!

Reptar

As part of a complete upending of their website, I was brought in to develop content for their blog and Knowledge Base.

Rank-Filling Blog Samples:

https://blog.sportsystemscanada.com/blog/how-to-determine-what-size-of-bleachers-your-facility-needs

https://blog.sportsystemscanada.com/blog/bleachers-designed-to-uphold-the-high-standards-of-accessibility

Resources Developed:

https://www.sportsystemscanada.com/pages/resources

A hip, new brand hit the scene in small town Florida and I was brought on board to shake things up on The Telegraph, their fun and adventurous blog.

Samples:

https://www.jupcoffee.com/blogs/telegraph/the-biodegradable-ness-of-our-coffee-bags

https://www.jupcoffee.com/blogs/telegraph/the-gateway-to-the-day

The Trapper Nelson Run

Email Sample

A viral outdoor brand, TheVenatic was created to connect outdoorsmen and women with one another with ‘news from the field’.  We were asked to write and conduct interviews for stories in development.

Samples:

https://thevenatic.com/look-elk-survey-season-michigan/

https://thevenatic.com/outfitter-andy-wulf-steals-thousands-from-hunters/

https://thevenatic.com/bha-steps-reward-missoula-hunters-first-bull-stolen/

https://thevenatic.com/montana-hunter-expedites-oregons-first-case-cwd-importing-infected-carcass/

As the leading luxury appliance dealer in the South Florida market, their team was in search for someone that could match their brand voice in an educational way online. We were brought in to develop their popular blog and raise rankings.

Samples:

https://www.fusespecialtyappliances.com/blog/true-refrigeration-guide

https://www.fusespecialtyappliances.com/blog/planning-kitchen-appliance-project

https://www.fusespecialtyappliances.com/blog/bluestar-custom-colorful-kitchens

Over the years, I’ve had the pleasure of designing and writing for a number of landing pages.  Here’s a sampling of landing pages I provided copywriting and design consulting on.

Samples:

Sweet Rollz Golf Grips

Magic Tee

Bruce Bolt

ROKNE Pickleball

I go through seasons of posting on Twitter – here’s a couple of threads I’ve posted.

Threads:

I love a brilliant marketing stunt, especially ones that take big balls to pull off.

This is the story of how Alice Cooper expanded his reach in the UK and sold-out Wembley Stadium in an all-or-nothing stunt.

…

— Ryan Wilby (@ryanwilby) June 10, 2022

How living barefoot in Central America taught me to be a better writer…

— Ryan Wilby (@ryanwilby) June 3, 2022

I'LL DO IT TOMORROW:

10 years ago I was sitting on the couch watching a Wahlberg flick.

I remember thinking how jacked the dude was.

"I'm going to be that jacked one day," I thought.

….🧵

— Ryan Wilby (@ryanwilby) June 30, 2022